Problem

I noticed people struggle to buy gifts for their friends/family. They find it hard to: • choose a gift • remember to choose it on time

Context

Team: All presented work is my own (iterated with feedback from mentors.) This is a hypothetical case study. Not work done for a client/company.

Outline

1. Research
   • User Interviews + Insights
   • Competitor Analysis + Insights
2. Information Architecture
3. Wireframes
4. Usability tests + Insights
5. Branding
   • Choosing color
   • Choosing Typeface
6. Visual Designs
   • Final designs
7. Prototype
8. Learnings and room for improvement
9. Conclusion

Research

My first task was to figure out how people go about buying gifts when they need to. I was attempting to do this by myself, so I wanted to be reasonable with the research methods I employed to get the maximum return on time invested. I decided:

1. User interviews
2. Competitor analysis
3. Usability tests