For the typeface choice, I was looking for one optimized for legibility/ readability on mobile with rounded corners to give it a very approachable vibe.
For the logo, I was looking for something cartoonish, bold, and pops out immediately.
After experimenting a lot with many fonts, I finalized these:
For the primary color, I was looking for something energetic. For a secondary color, it had to complement the Primary.
Yellow stood out. Snapchat also uses yellow to give it a fun, vibrant, and energetic vibe. It just wakes you up.
For the secondary color, I went with a dark shade of yellow which contrasts well with yellow. I chose white and a shade of grey for the neutrals. White represents the ‘white’ in whiteboards, and the grey can be used for any copy that needs to contrast with the white.
