We go through:
- “How might we” questions → to warm up our brain
- Write down every possible idea, even if they are silly or obvious.
- Try some crazy8 ideas and filter them based on business viability, technological feasibility, and legality.
Brainstorming with HMW questions
This serves as a warm-up for people to come up with crazy ideas.
Let's list how we might question targetting just the problem statement:
- How might we make “getting a credit card” a treasure hunt process?
- How might we create a way for the banks to compete to acquire Ria as a customer?
- How might we create a way to get credit cards with no IDs?
- How might we create a way to instantly create a credit card digitally?
- How might we create a way to not require credit cards for rewards/ pay later schemes/credit journeys?
- how might we reduce the FOMO of getting credit cards among new immigrant students?
Brainstorming Ideas Based on Pain Points
Crazy 8s sketching
Keeping only the problem statement in mind, tried to come up with any crazy idea that came to mind.